Build a beta offer you can pitch this week, priced for an easy yes, without a finished program.
This builds on the 1:1 calls that come from your Survey Campaign. The Survey Campaign that fills these calls: rapidlaunch.marcteo.com
Everything you type stays in your browser on this device. Nothing is captured, nothing is sent anywhere, and there is no form and no gate.
This page is your workbook, and you fill it in right here. The AI companion is a separate file. You download it and upload it into your own AI, and it walks you through building your beta offer.
Most people wait until their program feels finished before they will charge for it. That is the perfectionism trap, and it is what keeps a real offer sitting in your notes instead of in front of a client. A beta offer is your way through it. It gives you permission to launch before it is polished, because the offer gets sharper from running real, paying clients through it, not from more planning.
"A beta offer is not a full on perfect offer... you don't have to perfect it the first time, because you're just going to tweak it as you go along."
It gets you paid now, while everything else is still being built.
It gets you actual clients to work with, so you can get better at delivering.
It gets you real data on how to best serve the people you want to serve.
"Beta offer does amazing things. Number one, obviously, it gets you cash. Number two, it gets you actual clients ready for you to work with, to get better. Number three, a lot more data about how you can best serve your clients."
A beta offer is not the polished, recurring program you will eventually run. It sits in the early phase, where the goal is simply to get your first paying clients in the door. Once 5 to 10 clients have been through it, with testimonials and a delivery process that repeats, you graduate into your Golden Offer. When you get there: goldenoffer.marcteo.com
This is the one line that tells someone exactly what they get. It does not need to sound impressive. It needs to be clear.
"Clear beats attractive. The clearer you are about what you help people, sometimes people appreciate it rather than you trying to make it sound so amazing."
Say it out loud to a friend first. If it takes more than one breath to say, simplify it.
List 3 to 5 benefits. Write them for what your client wants, then deliver what they actually need through the process you build in the next step.
"Sell what people want. But give them what they need."
This is how you actually deliver the promise. As a rough guide, a coaching process typically runs 8 to 12 sessions, and a services process gets customised per client. If you are newer, price around half of what you will eventually charge. Either way, break your delivery into stages, so your client can see the journey, not just the destination.
One live version of a 3-phase arc: awareness, then frameworks, then roleplay with live feedback.
Give people a real reason to decide now instead of later. Pick a client cap or a close date, not both, unless your niche genuinely supports it.
Beta offer caps commonly run 5 to 10 clients, though the right number depends on your own capacity.
This pairs with your beta price to make it an easy yes, even though the offer is unproven. Choose the guarantee that fits how you actually deliver.
Beta pricing sits well below what the same work would cost once it is proven. State the outside value first, then your beta price, with what you are asking for in return named clearly, never as an unconditional discount.
Marc has used "founding member rate" instead of "beta" with clients who find the word beta too techy. Same mechanic, softer language. Pick whichever fits how your own audience talks. If you go with founding member, this is the upfront-honesty version of the pitch, verbatim: "I'm still refining, you're getting founding-member pricing, the price will rise, here's what you get in return."
One client priced a single session at $250, and a three-session pack at $500. Another client priced a beta between $300 and $500. Across clients, the range runs from about $200 a month up to $1,000, against a $5,000 outside value. There is no single right beta price. It depends on your cash position, your niche's ceiling, and what counts as an easy yes for your specific buyer.
This is Marc's exact pattern for presenting a beta price against an outside value, prefilled as an editable example. Edit the numbers and the offer to make it yours.
The minimum trade for a beta price is a testimonial, plus 3 to 5 referral names. Never discount without a trade.
"We don't discount as much as possible, and even when we give a discount, we always ask for something in return."
"I rather just spend more energy on easy yeses for the right clients, and then spend a lot more energy on client success and delivery."
This is the short line that moves a 1:1 call from a helpful conversation into presenting your beta offer. It comes right at the end. Roughly 95 percent of the call should be diagnosis and coaching, and the offer handoff is the last 5 percent, not something threaded through the whole conversation.
This is Marc's exact transition line, prefilled as an editable example. Edit it to sound like you.
The full sales conversation and objection handling lives in your Effortless Sales module in the classroom. This toolkit only carries the short handoff above.
This pulls everything you just built into one clean page. Print it, and you have a beta offer you can pitch this week.
The AI companion works with ChatGPT, Claude, or any AI you use. It walks you through the shift, your promise, benefits, process, urgency, guarantee, pricing, and your pitch handoff. Your answers on this page are already inside it.
To be clear, this page is your workbook that you fill in here. The AI companion is a separate file that you download and bring into your own AI tool, to be coached through the same steps.